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Correct and incorrect use of the University of St Andrews logo

The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions.

As well as not modifying or adding to the logo in any way, it should always retain the original proportions when resizing the logo to avoid distorting the image.

Staff and students of the University may download all variants of the University logo in PNG format from the corporate identity webpage.

If you are external to the University and require these logos, please contact printanddesign@st-andrews.ac.uk.

Here are some examples of the correct and incorrect applications of the University of St Andrews logo.

Only use the dark text logo on a white background
Only use the dark text logo on a white background
Only use white text on a dark background
Only use white text on a dark background
If logo is on an image, use the white text logo. Image must be dark.
If logo is on an image, use the white text logo. Image must be dark.
Do not use dark text on a dark colour background
Do not use dark text on a dark colour background
Only use the dark text logo on a white background
Only use the dark text logo on a white background
Only use white text on a dark background
Only use white text on a dark background
Colour version of logo should not be black and white.
Colour version of logo should not be black and white.
Monochrome version of logo should be used when black and white is required.
Monochrome version of logo should be used when black and white is required.
Do not use light monochrome version on light background
Do not use light monochrome version on light background
Do not used dark monochrome version on dark background
Do not used dark monochrome version on dark background
Do not rotate the logo
Do not rotate the logo
Do not alter the colours of the logo
Do not alter the colours of the logo
Do not add drop shadows or any other special effects
Do not add drop shadows or any other special effects
Do not use the white text on a light coloured background
Do not use the white text on a light coloured background
Do not use the white text on a light image
Do not use the white text on a light image
Do not fill the logo with a solid colour
Do not fill the logo with a solid colour
Do not use the logo as a window for imagery
Do not use the logo as a window for imagery
Do not alter the proportion of the logo
Do not alter the proportion of the logo
Do not substitute the logo with any typed text
Do not substitute the logo with any typed text
Do not create a container for the logo
Do not create a container for the logo
Do not use the logo over a busy image
Do not use the logo over a busy image
Do not alter the imagery of the University crest in any way
Do not alter the imagery of the University crest in any way

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