New social media training courses

The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’ will replace the previously offered social media basics course.

The new courses have been created in response to feedback which showed that the basics course was too broad for the range of skills and abilities of the people who have previously attended the course.

An introduction to social media for beginners

An introduction to social media for beginners is an optional course for those who want to learn about the basics of social media. Attendees are expected to have little or no previous knowledge of social media as the course will be delivered at an elementary level.

The course will include demonstrations of the main social media platforms; Twitter, Facebook and Instagram and a look at secondary channels LinkedIn, Snapchat and YouTube. Attendees will also learn how to set up a social media account in line with University standards and how to follow best practice when using social media.

By the end of the course, attendees will be able to

  • define what social media is
  • understand the main features and differences between Facebook, Twitter and Instagram
  • create a social media account in line with the University’s digital standards
  • follow best practice when running a social media account.

Developing a social media strategy

Delivered at a more advanced level, attendees on the social media strategy course should have a good understanding of how social media works. Ideally, participants should have access to a University-affiliated account, or be looking to create a new account at a later date.

The course will go through a step by step guide of creating a social media strategy. By the end of the session, participants will be able to take their strategy away and start to implement it. This course will also include a refresher on University standards and digital best practice.

By the end of the course attendees will have a social media strategy that includes:

  • SMART objectives
  • audience insights and audience personas
  • competitor analysis
  • a content calendar
  • key performance indicators to measure success.

The new courses are scheduled to run for the first time later this month and are available to book now through PDMS.

For more information, please contact digitalcommunications@st-andrews.ac.uk

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