The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media accounts.
Many people are now using social media as the first point of contact with the University, so it is therefore essential that any account associated with the University follows the guidelines provided by Corporate Communications to ensure that all accounts are run effectively and provide a positive user experience.
The University’s social media guidelines are found within the digital standards service manual and have recently been updated to reflect industry changes in social media best practice.
The guideline topics have remained the same; however, the information within each has been updated. The guidelines provide details on:
- What is social media?
- Social media strategy
- Creating a social media account
- Social media best practice
- Evaluating success
- Legal matters
Any staff member who is responsible for moderating an affiliated University account is encouraged to read the refreshed guidelines to ensure that they are up to date with what the University expects from social media accounts representing the University.
Should you have any questions about the updated guidelines or social media, please contact firstname.lastname@example.org.