Top task performance indicators

This is a follow-up to a previous post I wrote on “Identifying your website’s Top Tasks” following a seminar I attended hosted by User Experience expert, author, and speaker Gerry McGovern. This post will illustrate the methods to identify customer …

Wednesday 20 September 2017 | Digital transformation


Usability testing around the University

The digital communications team has been conducting usability testing since 2015. Usability testing allows us to evaluate the design of a webpage, or more specifically, a particular process such as signing up for a visiting day. Digicomms is keen for …

Thursday 14 September 2017 | Usability


2018 digital prospectus launch

The 2018 digital prospectus went live on Friday 1 September 2018. All undergraduate and postgraduate taught programme pages are ready for prospective students interested in studying during the 2018-2019 academic year to view. A few exceptions to this include programmes …

Tuesday 12 September 2017 | Content


Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might …

Thursday 7 September 2017 | Social Media


How and why we QA

At a conference recently one of our team was speaking about how we organise our work using Trello and the Kanban-style workflow we have settled on. A number of people told her afterwards that they were impressed with both the …

Wednesday 30 August 2017 | Projects


IWMW 2017 – top five developer ideas

This year’s Institutional Web Management Workshop (IWMW) took place at the University of Kent in Canterbury between 11 and 13 July. It was a great opportunity to meet with others who are involved in higher education web management to learn …

Monday 28 August 2017 | IWMW


The external website programme – next steps

Back in May this year I wrote an update on our external website programme – talking about the eight projects which we still needed to complete before we could say that the external website was ‘finished’. That post outlined each of the projects …

Saturday 26 August 2017 | External website redevelopments


Planning new website hubs for Collaborations and Study Abroad

One of the upcoming projects in our external website programme of work is focused on improving the user experience of students who are interested in studying abroad. We’ve been working with the Collaborations and Study Abroad (CSA) team to understand who …

Wednesday 23 August 2017 | Projects


Interning with digital communications

Four weeks ago, the digital communications team gained an extra temporary team member. Nope, not talking about Gunner, the dog Carley sometimes brings in. Unfortunately for them, they were stuck with me, Nick Simon, a third-year geography student.

Thursday 3 August 2017 | Team


What is Google Data Studio?

Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to dashboard’ button. This subtle change meant …

Wednesday 2 August 2017 | Guides