“Yes, but which fold?”
I am the fold Here is another illustration of why talking about the fold is unhelpful, and of the challenges we face in designing a webpage that will look good at a variety of different screen sizes.
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Google directly linking to social profiles
Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…
Hamburger menus perform poorly
Why we banished the hamburger menu from our iPhone app The hamburger menu is one of the oldest icons in the history of graphical user interfaces. It was included in the Xerox Star, one of the first ever graphical user…
The benefits of user-centred design: Lessons learned from the Norwegian Cancer Society
The core model: Designing inside out for better results We have highlighted the story of the Norwegian Cancer Society before. After undergoing a big user-centred redesign, the organisation saw massive benefits for the…
Webpages are becoming increasingly bloated
Average page weight increases 15% in 2014 Perhaps it should be the web industry’s new year’s resolution to lose weight in 2015, because the size of webpages has been increasing at an alarming rate in recent times.…
Content drives trust
Your content is a promise to your customers In another sign of how the web is changing everything, Gerry McGovern notes that Amazon has come top of a Harris reputation ranking in the US. When was the last time you ever…
Avoiding bias in usability testing
Collaborative user testing: less bias, better research This great article outlines some of the dangers of conducting usability testing on your own product. When we are too close to our own work, it can be difficult to…
Accordions and tabs in forms
Form usability: The pitfalls of inline accordion and tab designs Accordions and tabs are common user interface elements, and we are making increasing use of accordions in the new pattern library. Research from the…
Facebook’s dominance is greater than we thought
So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…
Declining importance of the homepage
The continued decline of the homepage While organisations (including ours) continue to focus on the homepage, Gerry McGovern provides the reminder that the true value of the website comes from other pages. Google is…