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Felicity joined the team back in September, having previously been based at the University's School of Medicine. With a background in publishing and communications, Felicity is a bit of an all-rounder but in this position she mostly focuses on the University's social media activities and website content. On an un-work-related note she like ponies, cats and the great outdoors.

I’m leaving, but not quite yet

For those of you who don’t yet know, I’m sad to announce that I’m leaving the Digital communications team. This was not an easy decision to make, and one dictated by force of circumstance – I’ve moved to live in the French Alps. Up until Christmas I am working remotely, and still contactable by my University…

16 January 2017Team

How we fixed our YouTube channel

If you don’t live in the UK and have visited the University’s YouTube channel recently, you may have noticed that our videos were not working. This problem was brought to our attention about two months ago by a colleague in Admissions who contacted the digital communications team reporting that some of their team were having problems…

7 December 2016Social Media

A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common social media terms alongside explanations. This list is in no way exhaustive, but I hope…

5 December 2016Articles and resources Social Media

Parents/guardians of new students survey – the results

Following on from the launch of our new taught postgraduate course pages, and as the next stage of our digital prospectus project, the digital communications team have been developing new undergraduate (UG) course pages to improve the way that UG courses are advertised on the University of St Andrews’ website. The first stage was comprehensive…

10 November 2016Digital transformation

Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media accounts (Facebook, Twitter and Instagram) and have been asking our followers to share their content…

26 October 2016Social Media

Prospective undergraduate student survey – the results

As I wrote in a previous blog post, we’ve recently been undertaking some work with a view to redesigning the way undergraduate courses are advertised on the University of St Andrews’ website. Undergraduate course pages are currently housed in the course search portal. Our aim is to develop a more user-friendly process where courses are…

16 October 2016Digital transformation

Undergraduate course pages – research and development

Having already designed, created and launched centralised web pages to advertise the University’s taught postgraduate courses we have now turned our attention to redesigning the way undergraduate courses are advertised. Why? The rationale for both the new taught postgraduate course pages and the planned undergraduate course pages are covered in our digital prospectus business case. Undergraduate…

10 October 2016External website redevelopments

An agile approach to social media

The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid change. Can taking an agile approach to social media help to overcome the challenge of uncertainty? Are the…

18 August 2016Articles and resources Social Media

How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of Higher Education, St Lawrence University runs a community Instagram account that features a different group…

2 August 2016Articles and resources Social Media

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content (video interviews), user-generated content and strategic hashtags to experiment with new and previously under-used social…

19 July 2016Social Media