Saying thank you on social media
Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a…
Search by author: Felicity Wild
Felicity joined the team back in September, having previously been based at the University's School of Medicine. With a background in publishing and communications, Felicity is a bit of an all-rounder but in this position she mostly focuses on the University's social media activities and website content. On an un-work-related note she like ponies, cats and the great outdoors.
Social media KPIs
I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives –…
Making an impact with visual content on social media
What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends…
User experience feedback
Here at the Digital Communications team we believe in taking a user-centred approach to our work, and we’ve written a lot about this. We endeavour to put the user at the centre of our decision making process with a…
Social media to drive engagement: a case study
These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…