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Search by author: jennifer hamrick

Web content editor and trainer within the University of St Andrews digital communications team. Jenny joined the team in 2015, and she provides content support for the University web pages as well as training for staff in digital communications topics. She has an educational background in literature, writing, editing and publishing from the Universities of Texas, Edinburgh and Stirling.

Accessibility for the Web – new digital visa course

We have launched a new course as part of our digital visa training programme: Accessibility for the Web. This new session is a compulsory course for digital visa participants.

27 February 2020Accessibility Training

Advanced writing for the web- new digital visa course

We have launched a new course as part of our digital visa training programme: Advanced writing for the web.

27 January 2020Training

E-A-T and search engine optimisation

Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these updates. One of the guidelines Google uses to assess pages is called E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness. Pages which excel…

25 October 2019SEO

New ‘Research involving humans’ pages

Last year, we launched the new research section of the website. Some research-related web pages were left out of the initial launch and left in T4v7 in the “old style”. We intended to work on these pages later and bring them under the new section as smaller follow-up pieces of work.

30 September 2019Public website

Plain English for the web

When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.

23 August 2019Accessibility Content

Revised T4v8 training

As more staff members are gaining access to T4v8, I have noticed that undertaking training in T4v8 does not necessarily always equate to understanding or comprehending the training. Therefore, I have introduced a new assessment element to the T4v8 training to make sure staff have gained the required knowledge and skills to successfully be a…

30 May 2019Training

How to add image files to T4v8

Image files are the most common items which are incorrectly added to the University’s content management system, TerminalFour (T4). This post provides a step-by-step guide to uploading image files correctly to T4v8. If you have questions about uploading media to T4v7, please contact the digital communications trainer, Jennifer Hamrick, by emailing digitalcommunications@st-andrews.ac.uk. 1.   Prepare your…

11 April 2019Training

Common content mistakes – revisited

We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular basis. This post isn’t intended to shame, but to cast some light on how you…

12 March 2019Content

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all costs.

7 February 2019Content

Subject and PGT course pages design sprints

The digital communications team is running two design sprints to help us redesign the University’s subject pages and taught postgraduate course pages. 

9 November 2018Design