Web designer within the University of St Andrews digital communications team. A graduate of Abertay University (BA Hons Computer Arts, 2012), Lewis joined the digital communications team in 2013 during the re-design of the admissions website which lead to the new visual design for the University website. Lewis is a jack of all trades when it comes to design and media. You'll mainly find him burrowed in the depths of Photoshop meticulously crafting designs to pixel perfection.

Top task performance indicators

This is a follow-up to a previous post I wrote on “Identifying your website’s Top Tasks” following a seminar I attended hosted by User Experience expert, author, and speaker Gerry McGovern. This post will illustrate the methods to identify customer success rates through testing. Continue reading “Top task performance indicators”

Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary across all social media platforms. Here is a quick guide to keep you up-to-date on what are the optimal sizes for your images across the top four social media platforms.
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Is parallax scrolling bad for your website?

You may be very familiar with the term “parallax scrolling” or you might just be hearing it for the first time, regardless, if you’ve browsed the web in the past four years you’ve certainly encountered it at some point.

Parallax scrolling is the effect in which the background of the website moves at a different speed to the rest of the page. CSS code allows different layers of the webpage to move at different rates. Just like every level of Super Mario World or Walt Disney’s “MultiPlane Camera”.
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Where and when should you use a hero banner?

Hero banners are great. They are perfect for conveying the mission statement of your website through strong visuals and a large tagline. They’re almost like billboards in the digital era, but they are one step better as they also have a call-to-action button that will complete the task you are probably on the website to carry out in the first place.
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It’s time to make your site retina ready

Some members of the digital communications team have updated their hardware. Right now, I’m rocking around the internet using a 2K “built-in retina display” monitor and the best comparison I can make to how it feels is when you put new prescription glasses on for the first time. The clarity is remarkable. However, viewing the internet from this perspective has changed the way I see the University’s website. Continue reading “It’s time to make your site retina ready”

Keep your social media content relevant to your audience

Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.
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5 of the best international calling and texting apps

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Ring, ring. Remember these things? You probably don’t since they were so last century.

Smartphones have completely revolutionised the way we communicate with one another over the past decade, subsequently rendering cord-tethered landlines a thing of the past — for better or worse.
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