This is a follow-up to a previous post I wrote on “Identifying your website’s Top Tasks” following a seminar I attended hosted by User Experience expert, author, and speaker Gerry McGovern. This post will illustrate the methods to identify customer success rates through testing. Continue reading “Top task performance indicators”
Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary across all social media platforms. Here is a quick guide to keep you up-to-date on what are the optimal sizes for your images across the top four social media platforms.
Continue reading “Social media image sizes cheat sheet for 2017”
You may be very familiar with the term “parallax scrolling” or you might just be hearing it for the first time, regardless, if you’ve browsed the web in the past four years you’ve certainly encountered it at some point.
Parallax scrolling is the effect in which the background of the website moves at a different speed to the rest of the page. CSS code allows different layers of the webpage to move at different rates. Just like every level of Super Mario World or Walt Disney’s “MultiPlane Camera”.
Continue reading “Is parallax scrolling bad for your website?”
Hero banners are great. They are perfect for conveying the mission statement of your website through strong visuals and a large tagline. They’re almost like billboards in the digital era, but they are one step better as they also have a call-to-action button that will complete the task you are probably on the website to carry out in the first place.
Continue reading “Where and when should you use a hero banner?”
At the beginning of the month I attended a seminar hosted by User Experience expert, author, and speaker Gerry McGovern on measuring the customer experience with Top Task management for websites.
Continue reading “Identifying your website’s Top Tasks”
Some members of the digital communications team have updated their hardware. Right now, I’m rocking around the internet using a 2K “built-in retina display” monitor and the best comparison I can make to how it feels is when you put new prescription glasses on for the first time. The clarity is remarkable. However, viewing the internet from this perspective has changed the way I see the University’s website. Continue reading “It’s time to make your site retina ready”
We have launched version 1.0.0 of the digital pattern library. This is the first fully stable release of the DPL.
Continue reading “Digital pattern library – version 1.0.0”
Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.
Continue reading “Keep your social media content relevant to your audience”
The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions.
As well as not modifying or adding to the logo in any way, it should always retain the original proportions when resizing the logo to avoid distorting the image.
Continue reading “Correct and incorrect use of the University of St Andrews logo”
Ring, ring. Remember these things? You probably don’t since they were so last century.
Smartphones have completely revolutionised the way we communicate with one another over the past decade, subsequently rendering cord-tethered landlines a thing of the past — for better or worse.
Continue reading “5 of the best international calling and texting apps”