Our team culture: Agile and fun
If you’ve read any of the posts on this blog, you might have guessed that the digital communications team is an Agile team. You’d be right. And being Agile means that we’re focused on collaborative, iterative…
Search by author: Maria Drummond
Maria is the digital data analyst and content editor for the digital communications team. From Newcastle originally, Maria has lived in Dundee for the last five years while completing her degree in English and working in marketing for small, start-up businesses. Maria is usually found analysing Google Analytics and the results of usability testing.
What’s the difference between bounce rate and exit rate in Google Analytics?
There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines…
Agile usability testing at IWMW 2016
‘Understanding Users; Managing Change; Delivering Services’ was the theme of IWMW 2016 (the Institutional Web Management Workshop) – and agile usability testing seemed to convey this message perfectly.
Rich media content: the future of University websites
A few weeks ago, myself, Steve and Gareth attended attended IWMW 2016 (the Institutional Web Management Workshop) in Liverpool. The overall theme of the conference this year was ‘Understanding Users; Managing Change;…
What is usability testing and why do we do it?
When designing new webpages, it’s important to be aware of the curse of knowledge. The curse of knowledge is a phenomenon where, the more familiar you are with something, the harder it is to put yourself in the shoes…
When you can’t find your webpages in Google search
Sometimes, a webpage you’ve just created doesn’t show up in the results when you search for it via Google. There are many reasons as to why this may be the case, but a potential quick fix is Google Search Console…
Graduation 2016: what the data tells us
Graduation 2016 marked the second year of the new version of the graduation webpages. Last September, Carley Hollis wrote about the impact of the newly designed webpages compared with the ‘old’ design in 2014. Now,…
The digicomms blog: our most compelling content
The digicomms blog – what you’re reading right now – has been active since 2013. Since then, the team has published over 250 articles which have amassed around 14,000 views. Recently I compiled a short report detailing…
Google Analytics data for School websites
One of my first tasks for the digital communications team was to find out how School websites are used by external users over the course of one calendar year (2015) using Google Analytics. The data provided an…
Key Google Analytics terms explained
In a previous post I wrote about how Google Analytics is invaluable for helping the digital communications team monitor activity on the University’s website. While there are many advantages, if you’re new to the…