Why we avoid writing in first person on external pages

As part of the University house style, we do not use first person when addressing external audiences unless speaking from the perspective of the University as a whole. [Note: second person, ‘you’, is acceptable.] It may seem hypocritical to include …

Wednesday 8 June 2016 | Content


Images: Quality over quantity

The modern web is built on strong visual imagery. Sites like Twitter, Netflix, and even LinkedIn, all utilise large images to add to their sites’ appeal, aesthetic, and brand identity. The University of St Andrews’ updated web design uses large …

Monday 9 May 2016 | Content


Millennials and the importance of user-centred content

Who are the millennials? Millennials, sometimes referred to as Generation Y, are those born between 1980 and 2000. Having come of age in a time of massive technological change and economic disruption, millennials are very different to previous generations. The …

Monday 18 April 2016 | Content


Benefits of blogging

Blogging: what was once thought of as only a platform for online diaries has now become a powerful tool for businesses, newsgroups, politicians, creative professionals and, more relevantly to St Andrews, academics. Academics, departments and schools within universities have increasingly …

Thursday 14 April 2016 | Content


Prospective PG student survey results

The digital communications team aims to adhere to the principles of user-centred design in everything we do. An integral part of this process is collecting user feedback. This is important at the beginning of a project as a means of …

Monday 11 April 2016 | Content


5 tips for writing concisely

One of the key techniques for writing for the web is to keep content concise. Eye-tracking studies show that the longer a web page is, the less content users will read. Keeping your writing concise will save your reader time, …

Wednesday 6 April 2016 | Content


Long form stories – ideas please

The digital communications team is in search of research projects or stories from the University of St Andrews to showcase through long form storytelling. This offers an excellent opportunity to boost the profile of your research, expand your audience and …

Tuesday 22 March 2016 | Content


Leaping to digital-only content

In an ever increasing digital era of computers, smartphones and tablets, it’s no wonder that content that was once traditionally printed is now migrating to the internet. You may have recently read that The Independent has become the UK’s first …

Monday 21 March 2016 | Content


Misconceptions about writing for the web

There are a lot of differences between web and print writing. Nevertheless, there are still misconceptions floating around about web content that have caused concerns about the new postgraduate taught and subject pages the digital communications team has been creating …

Friday 4 March 2016 | Content


How do we decide what goes on the homepage?

The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other places they’re trying to find. The …

Friday 12 February 2016 | Content