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Leaping to digital-only content

In an ever increasing digital era of computers, smartphones and tablets, it’s no wonder that content that was once traditionally printed is now migrating to the internet. You may have recently read that The Independent has become the UK’s first newspaper to go digital-only, drastically reconceptualising what it means to be a newspaper today. While…

21 March 2016Content

Misconceptions about writing for the web

There are a lot of differences between web and print writing. Nevertheless, there are still misconceptions floating around about web content that have caused concerns about the new postgraduate taught and subject pages the digital communications team has been creating for the digital prospectus. In this post I will address some of these common misconceptions…

4 March 2016Content

How do we decide what goes on the homepage?

The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other places they’re trying to find. The use of a homepage has changed substantially in the last 10 years; the advance of…

12 February 2016Content Design

When this blind kitten sees his first rainbow you won’t be able to hold back your tears

Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous moment. But what this article will do is explain what clickbait headlines are, their effectiveness, and why people…

9 February 2016Content Social Media

Signing off the PGTs

As a part of the University’s strategy to increase postgraduate enrolment, the digital communications team has been busy creating new web pages for the taught postgraduate programmes offered at St Andrews. Learn more about our digital prospectus business case. As we move along, many people have asked us about our creation and sign-off processes. In…

5 February 2016Content Projects

Reduce the file size of PDF documents

A few months ago, while quality checking our new prototype website I discovered a page that was linking to three PDF files. The problem was: they were enormous. The largest document was over 63 MB; that’s about the same as downloading 12 songs on iTunes. The smallest document, which was claiming to be for visitors using smartphones, was 2.3 MB…

17 January 2016Content

How to avoid plagiarising online content

You are most likely familiar with the term plagiarism – the act of passing off someone else’s work or ideas as your own. You may even be aware that in order to avoid plagiarism you must give proper attribution to the originating source. In print, we have developed very specific techniques to avoid plagiarism. These…

17 December 2015Content

Consumer law and the University website

On 23 October 2015, Which? published a preliminary report on information provided on 50 university websites for prospective psychology students. They assessed whether they provided information such as: entry requirements core modules contact hours and workload staff qualifications course accreditation assessment method course location and length fees and additional costs It was found that around…

15 December 2015Content

Writing for digital vs writing for print

The advent of the internet has drastically changed the way we receive and communicate information. Previously, written content could only be published as physical print, and was therefore static and unchangeable; today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed,…

30 November 2015Content

Collaborating on content

Create better content by working in pairs Pair programming is a common way for software developers to work. The idea is to split up the tasks, with one person thinking about the strategic direction of the work (navigating/observing), while the other focuses on the tactical aspects (driving). Would the same concept work for content writing?…

20 May 2015Content