Images: Quality over quantity
The modern web is built on strong visual imagery. Sites like Twitter, Netflix, and even LinkedIn, all utilise large images to add to their sites’ appeal, aesthetic, and brand identity. The University of St Andrews’…
Guides, news, etc relating to web content.
The modern web is built on strong visual imagery. Sites like Twitter, Netflix, and even LinkedIn, all utilise large images to add to their sites’ appeal, aesthetic, and brand identity. The University of St Andrews’…
Who are the millennials? Millennials, sometimes referred to as Generation Y, are those born between 1980 and 2000. Having come of age in a time of massive technological change and economic disruption, millennials are…
Blogging: what was once thought of as only a platform for online diaries has now become a powerful tool for businesses, newsgroups, politicians, creative professionals and, more relevantly to St Andrews, academics.…
One of the key techniques for writing for the web is to keep content concise. Eye-tracking studies show that the longer a web page is, the less content users will read. Keeping your writing concise will save your…
The digital communications team is in search of research projects or stories from the University of St Andrews to showcase through long form storytelling. This offers an excellent opportunity to boost the profile of…
In an ever increasing digital era of computers, smartphones and tablets, it’s no wonder that content that was once traditionally printed is now migrating to the internet. You may have recently read that The Independent…
There are a lot of differences between web and print writing. Nevertheless, there are still misconceptions floating around about web content that have caused concerns about the new postgraduate taught and subject pages…
The University homepage is, for many users, the front door to the University website. For some, it’s the first impression that they’ll have of the University; for others, it’s a frequently visited signpost to other…
Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous…
As a part of the University’s strategy to increase postgraduate enrolment, the digital communications team has been busy creating new web pages for the taught postgraduate programmes offered at St Andrews. Learn more…