How to measure website data using a dashboard in Google Analytics

Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard which allowed the …

Tuesday 4 October 2016 | Guides


What’s the difference between bounce rate and exit rate in Google Analytics?

There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines the …

Friday 2 September 2016 | Guides


TerminalFour programmable layouts

TerminalFour programmable layouts The following article assumes you are an existing power user or administrator of T4 and have access to their community extranet site. It gives an overview of what programmable layouts are and provides useful examples of how …

Thursday 11 August 2016 | Guides


When you can’t find your webpages in Google search

Sometimes, a webpage you’ve just created doesn’t show up in the results when you search for it via Google. There are many reasons as to why this may be the case, but a potential quick fix is Google Search Console (previously …

Thursday 21 July 2016 | Guides


WordPress user roles

There are five user roles in WordPress with different levels of access. Depending on the user, you may not want to give them full access to your blog. Read about the different abilities of each user so that you can …

Friday 17 June 2016 | Guides


How to start an email newsletter

What is the best method to keep your loyal customers or fans informed with your latest activity? Most people will answer this with Facebook or Twitter, but these solutions are now so popular your content will quickly become buried in …

Wednesday 15 June 2016 | Guides


Key Google Analytics terms explained

In a previous post I wrote about how Google Analytics is invaluable for helping the digital communications team monitor activity on the University’s website. While there are many advantages, if you’re new to the software, getting your head around some …

Tuesday 7 June 2016 | Guides


An introduction to Google Analytics

Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is useful and important for …

Wednesday 1 June 2016 | Guides


How to start a podcast

Starting your own podcast can be quite a daunting process when you look into it. You have to consider, hardware, software, microphones, and have an understanding of XML files or a place worthwhile hosting your podcast. It can be hard …

Monday 30 May 2016 | Guides


How to create an email newsletter people actually read

Newsletters are traditionally the best way to keep an audience or community informed with the latest scoop of what’s been happening with your company or department. If you’re a regular internet user with an email account, then it’s likely that …

Friday 13 May 2016 | Guides