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My social media toolkit

We are all under constant time pressures at work. And we are all likely to use any resources available that make our work easier. Just like a builder has a kit of tools to make their job easier, there are various tools I use to make my job easier. Running a social media page can…

17 October 2019Social Media

Advertising on Facebook

Facebook advertising was the topic of discussion during the latest digital forum, this blog post summarises the meeting. If you are a student or staff member at the University of St Andrews, the slides from the digital forum are available to view online.

8 August 2019Social Media

Taking part in an Instagram takeover

The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and therefore our content is too.

15 March 2019Social Media

Why we use YouTube instead of Vimeo

Based on advantages provided by YouTube, we have decided to no longer upload new video content to our Vimeo channel. All new content will be uploaded to the University of St Andrews YouTube channel.

4 March 2019Social Media

2018 social media review

2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we have been sharing posts aimed to encourage discussion and also to showcase the St Andrews student experience to…

21 January 2019Social Media

Social media guidelines update

The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media accounts.

31 October 2018Social Media

New social media training courses

The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’ will replace the previously offered social media basics course. The new courses have been created in response to feedback which showed…

8 October 2018Social Media

Scheduling social media posts

Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media channels see a significant increase in traffic, as students and their friends and family look for information and updates about their…

25 July 2018Social Media

What not to post on social media

What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It all depends on your audience; that is why it is important to research your audience…

13 February 2018Social Media

How we promote our long-form stories

Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and student experience. Stories from 2017 have included Breaking bonds and What’s bad about being good? Featuring in a long-form is an excellent opportunity to…

22 November 2017Content Social Media