Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might …

Thursday 7 September 2017 | Social Media


Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes …

Thursday 27 July 2017 | Social Media


Keep your social media content relevant to your audience

Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.

Thursday 2 March 2017 | Social Media


How we fixed our YouTube channel

If you don’t live in the UK and have visited the University’s YouTube channel recently, you may have noticed that our videos were not working. This problem was brought to our attention about two months ago by a colleague in Admissions …

Wednesday 7 December 2016 | Social Media


A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common …

Monday 5 December 2016 | Articles and resources


Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media …

Wednesday 26 October 2016 | Social Media


An agile approach to social media

The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid change. Can taking …

Thursday 18 August 2016 | Articles and resources


How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of …

Tuesday 2 August 2016 | Articles and resources


Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content …

Tuesday 19 July 2016 | Social Media


Universities should be using Snapchat geofilters

Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your location with your …

Tuesday 21 June 2016 | Social Media