How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to work, they …

Wednesday 16 March 2016 | Social Media


Saying thank you on social media

Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a many-to-many model. News now spreads virally: peer-to-peer in 140 …

Saturday 5 March 2016 | Social Media


When this blind kitten sees his first rainbow you won’t be able to hold back your tears

Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous moment. But what …

Tuesday 9 February 2016 | Content


Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives – from driving traffic to your website and boosting …

Friday 29 January 2016 | Social Media


Making an impact with visual content on social media

What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends lounging poolside and, of course, …

Monday 18 January 2016 | Social Media


Why Snapchat is only going to get more popular

What is Snapchat? Snapchat is a photo messaging application where users can take photos and videos, and send them to a controlled audience which usually consists of their friends. Here are some “Elders” discovering Snapchat for the first time. On …

Sunday 29 November 2015 | Design


Social media response flow chart for businesses

Corporate responses on social media is a topic I’ve seen reemerging recently. The people who maintain the flood gates of a corporation’s social media account are some of the most patient people in the digital world. If an individual is …

Monday 2 November 2015 | Social Media


Social media to drive engagement: a case study

These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too often it is used by …

Monday 19 October 2015 | Social Media


Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was that this traffic was coming from …

Friday 19 December 2014 | Social Media


Turning a social media crisis into a win-win

Six things we can learn from the Greggs social media ‘crisis’ Last week Greggs and Google faced an embarrassing situation when Google’s algorithm displayed a spoof Greggs logo in its search engine results pages. The fake logo was impolite about …

Friday 5 September 2014 | Social Media