Universities should be using Snapchat geofilters

Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your location with your …

Tuesday 21 June 2016 | Social Media

Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

Thursday 9 June 2016 | Design

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos, and there …

Sunday 22 May 2016 | Social Media

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to work, they …

Wednesday 16 March 2016 | Social Media

Saying thank you on social media

Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a many-to-many model. News now spreads virally: peer-to-peer in 140 …

Saturday 5 March 2016 | Social Media

When this blind kitten sees his first rainbow you won’t be able to hold back your tears

Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous moment. But what …

Tuesday 9 February 2016 | Content

Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives – from driving traffic to your website and boosting …

Friday 29 January 2016 | Social Media

Making an impact with visual content on social media

What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends lounging poolside and, of course, …

Monday 18 January 2016 | Social Media

Why Snapchat is only going to get more popular

What is Snapchat? Snapchat is a photo messaging application where users can take photos and videos, and send them to a controlled audience which usually consists of their friends. Here are some “Elders” discovering Snapchat for the first time. On …

Sunday 29 November 2015 | Design

Social media response flow chart for businesses

Corporate responses on social media is a topic I’ve seen reemerging recently. The people who maintain the flood gates of a corporation’s social media account are some of the most patient people in the digital world. If an individual is …

Monday 2 November 2015 | Social Media