Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media …

Wednesday 26 October 2016 | Social Media

An agile approach to social media

The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid change. Can taking …

Thursday 18 August 2016 | Articles and resources

How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of …

Tuesday 2 August 2016 | Articles and resources

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content …

Tuesday 19 July 2016 | Social Media

Universities should be using Snapchat geofilters

Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your location with your …

Tuesday 21 June 2016 | Social Media

Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

Thursday 9 June 2016 | Design

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos, and there …

Sunday 22 May 2016 | Social Media

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to work, they …

Wednesday 16 March 2016 | Social Media

Saying thank you on social media

Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a many-to-many model. News now spreads virally: peer-to-peer in 140 …

Saturday 5 March 2016 | Social Media

When this blind kitten sees his first rainbow you won’t be able to hold back your tears

Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous moment. But what …

Tuesday 9 February 2016 | Content