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Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might have already engaged with a post not realising that it was, in fact, an advert.…

7 September 2017Social Media

Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary across all social media platforms. Here is a quick guide to keep you up-to-date…

27 July 2017Social Media

Keep your social media content relevant to your audience

Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.

2 March 2017Social Media

How we fixed our YouTube channel

If you don’t live in the UK and have visited the University’s YouTube channel recently, you may have noticed that our videos were not working. This problem was brought to our attention about two months ago by a colleague in Admissions who contacted the digital communications team reporting that some of their team were having problems…

7 December 2016Social Media

A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common social media terms alongside explanations. This list is in no way exhaustive, but I hope…

5 December 2016Articles and resources Social Media

Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media accounts (Facebook, Twitter and Instagram) and have been asking our followers to share their content…

26 October 2016Social Media

An agile approach to social media

The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid change. Can taking an agile approach to social media help to overcome the challenge of uncertainty? Are the…

18 August 2016Articles and resources Social Media

How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of Higher Education, St Lawrence University runs a community Instagram account that features a different group…

2 August 2016Articles and resources Social Media

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content (video interviews), user-generated content and strategic hashtags to experiment with new and previously under-used social…

19 July 2016Social Media

Universities should be using Snapchat geofilters

Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your location with your friends with overlayed graphics called “geofilters”.

21 June 2016Social Media