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Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos, and there is also a “regram” option (like a retweet) so you can share photos from other…

22 May 2016Social Media

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to work, they just hover over the old like button (or hold down the like button on mobile…

16 March 2016Social Media

Saying thank you on social media

Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a many-to-many model. News now spreads virally: peer-to-peer in 140 characters on Twitter, through snapchat stories or via live video streaming on Periscope.

5 March 2016Social Media

When this blind kitten sees his first rainbow you won’t be able to hold back your tears

Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous moment. But what this article will do is explain what clickbait headlines are, their effectiveness, and why people…

9 February 2016Content Social Media

Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives – from driving traffic to your website and boosting sales to fundraising or even hiring a new employee. How do you know if your…

29 January 2016Social Media

Making an impact with visual content on social media

What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends lounging poolside and, of course, a smattering of social concern posts. Now consider this. According to ACI, every minute in…

18 January 2016Social Media

Why Snapchat is only going to get more popular

What is Snapchat? Snapchat is a photo messaging application where users can take photos and videos, and send them to a controlled audience which usually consists of their friends. Here are some “Elders” discovering Snapchat for the first time. On each photo/video, which are referred to as “snaps,” users can draw pictures with their finger,…

29 November 2015Design Social Media

A useful social media response flow chart for businesses

Corporate responses on social media is a topic I’ve seen reemerging recently. The people who maintain the flood gates of a corporation’s social media account are some of the most patient people in the digital world. If an individual is leaving a comment or directly attempting to communicate on social media with a company, it…

2 November 2015Social Media

Social media to drive engagement: a case study

These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too often it is used by organisations simply because it is expected, without any higher purpose. Facebook, Twitter et al. are…

19 October 2015Social Media

Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was that this traffic was coming from email. However, recent data suggests that the majority of dark social traffic is in fact…

19 December 2014Social Media