Colour palette of University of St Andrews

All colour is emotive, and the University of St Andrews colour palette has been designed to reflect the values, energy and vitality of our institution. Colour is a key part of our visual identity and care should be taken when …

Friday 16 March 2018 | Design


Correct and incorrect use of the University of St Andrews logo

The strength of the University of St Andrews logo is dependent on its consistent application, which means that the correct logo graphic must always be used without any modifications or additions. As well as not modifying or adding to the …

Monday 13 February 2017 | Design


Students’ awareness of branding

Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The report, aimed primarily at university communications …

Friday 5 December 2014 | Articles and resources