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Common content mistakes – revisited

We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular basis. This post isn’t intended to shame, but to cast some light on how you…

12 March 2019Content

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all costs.

7 February 2019Content

What St Andrews web editors do when we’re not writing

This post was inspired by the Scottish Government blog post, What content designers do when they’re not writing. At St Andrews, web content editors create and maintain content on the University’s externally facing website. Our role is to make it as easy as possible for users to find the information they are looking for. While…

19 October 2018Content

Why duplicating content creates risk

One of the main drivers behind the external website programme is to centralise data for external users which has previously been held across various School websites, blogs, department subpages, etc.

27 February 2018Content

What not to post on social media

What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It all depends on your audience; that is why it is important to research your audience…

13 February 2018Social Media

Content modelling – is it the future?

One of the main lessons from IWMW 2017 was the need to focus on content not websites. It is no longer sufficient to expect users to find information just via the University website as content is being accessed by an ever increasing variety of digital devices and methods. The following is a summary of how…

22 September 2017Content

An update on the 2018 digital prospectus

Last month the digital communications team were busy launching the new site structure, a big milestone in our external website project. Now that’s out of the way, we have more time to focus on our business as usual work, and this means ensuring all of the 2018-entry postgraduate taught and undergraduate course webpages are ready…

25 July 2017External website redevelopments

Streamlining the migration of courses

We have just completed the migration of over 300 undergraduate and postgraduate courses from TerminalFour (T4) version 7 to version 8. A blog post describes how we automated parts of this migration, but we were still left with a lot of manual tidying up. This article describes how we ensured the final pages were ready for…

20 June 2017Content External website redevelopments

Migrating content from TerminalFour (T4) version 7 to version 8

We use TerminalFour Site Manager (T4) as our content management system to manage content on the main University website. We are currently migrating content for external facing audiences from version 7 (v7) to the newer version 8 of the software (v8).

1 June 2017Guides

Common content mistakes and how to fix them

Part of the work done by members of digicomms is ensure all content on the University’s website meets digital standards. In particular, any text on the website or in print materials must meet the University’s house style. Here are some of the most common mistakes found when the team check over content.

5 April 2017Content