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Top areas of school websites

The digital communications team have reviewed the University’s academic Schools website traffic to determine what the most popular parts of the websites are.

23 January 2019Data

News and media centre website

The new website for news and media was launched on 7 June 2018. The new website provides a number of enhancements over the old site. For example: news can be categorised and tagged so it’s easier to find news can be shared on social media users can make comments on news news can be viewed…

21 August 2018External website redevelopments

Google Data Studio training

In 2017, Google Analytics training was created as core course on the digital visa. The training introduced participants to key Google Analytics terminology and walked through creating a dashboard in Google Analytics. However, not long after, I became aware of Google Data Studio, another Google product which allows users to creatively visualise and share data.…

21 March 2018Training

What is Google Data Studio?

Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to dashboard’ button. This subtle change meant that the majority of the training needed to be re-written. Google has released Google Data…

2 August 2017Guides

Google Analytics training: an overview

Recently, the digital communications team launched the digital visa, a programme of training sessions which enables staff to feel competent working on digital communications projects. One of the courses within the visa is Google Analytics: creating a dashboard – this post outlines in more detail what the Google Analytics training session covers. The session By…

24 May 2017Training

Benchmarking the Study webpages

Over the next few weeks the new Subject and undergraduate course pages will go live and Course Search will be taken down. With such a drastic change about to occur on the University’s website it’s crucial that we monitor any impact these changes have. This corresponds with the digital communications team’s commitment to putting user needs…

2 February 2017Study at St Andrews website

Using Google Analytics to define key markets

Recently,  Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to analyse and track individual countries and easily compare them with others. This post looks at what the…

16 December 2016Articles and resources

Understanding how users search the University website

When someone uses the search box on any of our University webpages, the results are returned using our own Google Search Appliance (GSA). The current search results pages are optimised for desktop. For those on a mobile device, the user experience is very poor as you have to scroll and zoom to see the information.…

17 November 2016Usability

Using the Users Flow report in Google Analytics

One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report to see how users first accessed your site, the Users Flow report presents the path users…

15 November 2016Guides

How to measure website data using a dashboard in Google Analytics

Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard which allowed the user to quickly access the information that mattered to them. This setup also meant that,…

4 October 2016Guides