What is Google Data Studio?

Over the next few weeks I will be updating my existing training session: Google Analytics: creating a dashboard. Recently, Google updated Google Analytics and this update saw the removal of the humble ‘add to dashboard’ button. This subtle change meant …

Wednesday 2 August 2017 | Guides


Google Analytics training: an overview

Recently, the digital communications team launched the digital visa, a programme of training sessions which enables staff to feel competent working on digital communications projects. One of the courses within the visa is Google Analytics: creating a dashboard – this …

Wednesday 24 May 2017 | Training


Benchmarking the Study webpages

Over the next few weeks the new Subject and undergraduate course pages will go live and Course Search will be taken down. With such a drastic change about to occur on the University’s website it’s crucial that we monitor any impact …

Thursday 2 February 2017 | Study at St Andrews website


Using Google Analytics to define key markets

Recently,  Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to analyse and …

Friday 16 December 2016 | Articles and resources


Understanding how users search the University website

When someone uses the search box on any of our University webpages, the results are returned using our own Google Search Appliance (GSA). The current search results pages are optimised for desktop. For those on a mobile device, the user …

Thursday 17 November 2016 | Usability


Using the Users Flow report in Google Analytics

One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report to …

Tuesday 15 November 2016 | Guides


How to measure website data using a dashboard in Google Analytics

Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard which allowed the …

Tuesday 4 October 2016 | Guides


Google tag manager introduction

I first heard about Google Tag Manager at IWMW when Martin Hawksey gave a  workshop on Google Analytics.  Since then I have been experimenting with Google Tag Manager to see how we can use it to track specific events on …

Thursday 8 September 2016 | Technology


What’s the difference between bounce rate and exit rate in Google Analytics?

There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines the …

Friday 2 September 2016 | Guides


Why we’ve shelved the Schools website project (for now!)

Over the last year, a number of academic schools have asked us whether we could roll out the design of the School of Economics website, which launched late last year, to other schools. The team cautiously agreed that we’d look at all School …

Friday 26 August 2016 | External website redevelopments