Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard…
I first heard about Google Tag Manager at IWMW when Martin Hawksey gave a workshop on Google Analytics. Since then I have been experimenting with Google Tag Manager to see how we can use it to track specific events…
There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines…
Over the last year, a number of academic schools have asked us whether we could roll out the design of the School of Economics website, which launched late last year, to other schools. The team cautiously agreed that…
The following post is based on a plenary talk and masterclass given at the 2016 Institutional Web Management Workshop (IWMW) by Martin Hawksey. A video of the plenary talk is available and is well worth watching. There…
Graduation 2016 marked the second year of the new version of the graduation webpages. Last September, Carley Hollis wrote about the impact of the newly designed webpages compared with the ‘old’ design in 2014. Now,…
In June 2016 we launched a new homepage that was more focused on external visitors. It introduced the idea of news and events being highlighted on a limited number of ’tiles’. The aim was to selectively promote…
In a previous post I wrote about how Google Analytics is invaluable for helping the digital communications team monitor activity on the University’s website. While there are many advantages, if you’re new to the…
Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is…
As the trainer for the digital communications team, my job is to put together a programme of courses to help train staff and students to become adept online content generators and to use a variety of digital tools. I…