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Using the Users Flow report in Google Analytics

One of the most helpful pieces of information you can glean from your website is knowing where users have come from and where they go once they’ve landed on a particular page. While you can use the Source/Medium report…

man on mac

How to conduct usability testing

If you’re new to usability testing, you may find my post What is usability testing and why do we do it, useful before diving into the ‘how-to’. While that post looked at the what and why, this post will look at the…

Key Google Analytics terms explained

In a previous post I wrote about how Google Analytics is invaluable for helping the digital communications team monitor activity on the University’s website. While there are many advantages, if you’re new to the…

Grid—a simple guide to responsive web design

It feels like the web is evolving at a frightening rate these days, and while we’re being encouraged to design for mobile first even the technical specifications (particularly HTML5, and CSS3) haven’t settled down yet…