Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes …

Thursday 27 July 2017 | Social Media


A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common …

Monday 5 December 2016 | Articles and resources


Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media …

Wednesday 26 October 2016 | Social Media


How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of …

Tuesday 2 August 2016 | Articles and resources


Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content …

Tuesday 19 July 2016 | Social Media


Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

Thursday 9 June 2016 | Design


Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos, and there …

Sunday 22 May 2016 | Social Media


A clever use of social media

Ikea built a website inside Instagram Here is a very creative use of social media from Ikea’s Russian division. Strangely, this article does not mention if there were any pieces conspicuously left over after it was built.

Friday 1 August 2014 | Social Media