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Taking part in an Instagram takeover

The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and therefore our content is too.

15 March 2019Social Media

2018 social media review

2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we have been sharing posts aimed to encourage discussion and also to showcase the St Andrews student experience to…

21 January 2019Social Media

Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary across all social media platforms. Here is a quick guide to keep you up-to-date…

27 July 2017Social Media

A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common social media terms alongside explanations. This list is in no way exhaustive, but I hope…

5 December 2016Articles and resources Social Media

Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media accounts (Facebook, Twitter and Instagram) and have been asking our followers to share their content…

26 October 2016Social Media

How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of Higher Education, St Lawrence University runs a community Instagram account that features a different group…

2 August 2016Articles and resources Social Media

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content (video interviews), user-generated content and strategic hashtags to experiment with new and previously under-used social…

19 July 2016Social Media

Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

9 June 2016Design Social Media

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos, and there is also a “regram” option (like a retweet) so you can share photos from other…

22 May 2016Social Media

A clever use of social media

Ikea built a website inside Instagram Here is a very creative use of social media from Ikea’s Russian division. Strangely, this article does not mention if there were any pieces conspicuously left over after it was built.

1 August 2014Social Media