Duplicate content: why it’s bad and how to avoid it
It’s it’s not not much much fun fun reading reading the the same same thing thing twice twice, is is it it?
Search by tag: search engine optimisation
E-A-T and search engine optimisation
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…
An introduction to SEO
Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search…
Writing for digital vs writing for print
The advent of the internet has drastically changed the way we receive and communicate information. Previously, written content could only be published as physical print, and was therefore static and unchangeable;…
What people don’t search for
Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found…
User stories, the impact of search engine optimisation, and vestibular disorders
There is no overarching theme to this week’s articles. Just three articles I think are worth sharing. Encouraging content collaboration through user stories Here is another usability approach similar to personas,…