Social media guidelines update

The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media …

Wednesday 31 October 2018 | Social Media


Scheduling social media posts

Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media channels see a significant increase in …

Wednesday 25 July 2018 | Social Media


Saying goodbye to our intern, Nick

Last week the digital communications team took advantage of the spring weather to get outside and enjoy a lunchtime picnic in St Mary’s Quad. The picnic was held to say thank you to our student intern Nick Simon, who has …

Wednesday 23 May 2018 | Team


Social media training under maintenance

Based on helpful feedback we have received from the Social media: the basics course (one of the compulsory courses we offer on the digital visa programme), we have decided to redevelop the training to provide three different levels of social …

Wednesday 14 February 2018 | Training


What not to post on social media

What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It …

Tuesday 13 February 2018 | Social Media


How we promote our long-form stories

Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and student experience. Stories from 2017 have included Breaking bonds …

Wednesday 22 November 2017 | Content


Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might …

Thursday 7 September 2017 | Social Media


Social media image sizes cheat sheet for 2017

Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes …

Thursday 27 July 2017 | Social Media


New team member

Hello, it is nice to meet you! My name is John and I am the newest member of the digital communication team. I joined the team on Monday 5 June as the new social media and web content editor. I …

Monday 12 June 2017 | Team


Calling all social media content experts!

Do you know the difference between Klout and clout? Full of ideas on how to measure the ROI of YouTube? Whether you’re weaving tall tales on Instagram Stories, cracking jokes on Snapchat or living it up on Facebook Live, the …

Wednesday 8 March 2017 | Team