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How to make videos accessible with closed captions

Subtitles are transcripts of a video’s dialogue or audio contained in SubRip (SRT) files that are attached to videos. They provide context and clarity to video content.

21 June 2019Accessibility

Taking part in an Instagram takeover

The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and therefore our content is too.

15 March 2019Social Media

2018 social media review

2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we have been sharing posts aimed to encourage discussion and also to showcase the St Andrews student experience to…

21 January 2019Social Media

Social media guidelines update

The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media accounts.

31 October 2018Social Media

Scheduling social media posts

Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media channels see a significant increase in traffic, as students and their friends and family look for information and updates about their…

25 July 2018Social Media

Saying goodbye to our intern, Nick

Last week the digital communications team took advantage of the spring weather to get outside and enjoy a lunchtime picnic in St Mary’s Quad. The picnic was held to say thank you to our student intern Nick Simon, who has come to the end of his internship with the team.

23 May 2018Team

Social media training under maintenance

Based on helpful feedback we have received from the Social media: the basics course (one of the compulsory courses we offer on the digital visa programme), we have decided to redevelop the training to provide three different levels of social media training:

14 February 2018Training

What not to post on social media

What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It all depends on your audience; that is why it is important to research your audience…

13 February 2018Social Media

How we promote our long-form stories

Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and student experience. Stories from 2017 have included Breaking bonds and What’s bad about being good? Featuring in a long-form is an excellent opportunity to…

22 November 2017Content Social Media

Paying to post – advertising on Facebook

It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might have already engaged with a post not realising that it was, in fact, an advert.…

7 September 2017Social Media