Calling all social media content experts!

Do you know the difference between Klout and clout? Full of ideas on how to measure the ROI of YouTube? Whether you’re weaving tall tales on Instagram Stories, cracking jokes on Snapchat or living it up on Facebook Live, the …

Wednesday 8 March 2017 | Team


Keep your social media content relevant to your audience

Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.

Thursday 2 March 2017 | Social Media


A to Z of social media

The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common …

Monday 5 December 2016 | Articles and resources


Content curation and storytelling using Storify

I’ve written before about the importance of using authentic, user-generated content, particularly in relation to social media in the context of higher education. In the past few months, we’ve endeavoured to follow our own advice with the University’s central social media …

Wednesday 26 October 2016 | Social Media


An agile approach to social media

The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid change. Can taking …

Thursday 18 August 2016 | Articles and resources


How to run an Instagram takeover

An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain event. In the context of …

Tuesday 2 August 2016 | Articles and resources


Canva: the design tool for non-designers

Canva is an online graphic design tool that allows users to create their own designs for a variety of purposes, including: social media posts (such as Facebook, Twitter, Pinterest or Tumblr) blog images PowerPoint presentations print material (such as invitations, …

Friday 29 July 2016 | Design


Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation guests and participants to drive engagement through multimedia content …

Tuesday 19 July 2016 | Social Media


Universities should be using Snapchat geofilters

Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your location with your …

Tuesday 21 June 2016 | Social Media


How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to work, they …

Wednesday 16 March 2016 | Social Media