The world of social media moves at an incredibly fast pace, where often change is the only certainty. This can be challenging in terms of strategy because an element of reactivity is required to accommodate this rapid…
An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain…
Canva is an online graphic design tool that allows users to create their own designs for a variety of purposes, including: social media posts (such as Facebook, Twitter, Pinterest or Tumblr) blog images PowerPoint…
The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…
Snapchat is becoming more popular. It has surpassed Twitter in daily usage. Why convey a message with 140 characters, when you can instead do it with a disposable 10 second video? Equally, you can now share your…
The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to…
As the trainer for the digital communications team, my job is to put together a programme of courses to help train staff and students to become adept online content generators and to use a variety of digital tools. I…
What is Snapchat? Snapchat is a photo messaging application where users can take photos and videos, and send them to a controlled audience which usually consists of their friends. Here are some “Elders” discovering…
Corporate responses on social media is a topic I’ve seen reemerging recently. The people who maintain the flood gates of a corporation’s social media account are some of the most patient people in the digital world. If…
These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…