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Clicks don’t really matter

Over the last few months I’ve received several requests to track the number of clicks it takes a user to complete a task to determine the “improved” usability of a website.

18 September 2019Usability

Plain English for the web

When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.

23 August 2019Accessibility Content

New School websites usability findings

Two weeks ago I conducted usability testing on the design for the new School websites on behalf of the Business Transformation Board who are running the Academic School Websites project. This project seeks to update and redesign the existing School websites using the digital pattern library (DPL). This post provides a summary of the test and…

23 May 2019Usability

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all costs.

7 February 2019Content

Online search usability testing findings

Over the summer, usability testing was conducted on the University’s search tool. The main purpose of the test was to set a benchmark and find out how users interacted with the current search system, which will shortly be replaced. This post provides a summary of the test and an overview of the users’ experiences.

29 November 2018Usability

Take our survey!

We’ve created a survey to find out why people use the current research webpages and what they like and dislike about that experience. Anyone who enters could win a £30 Amazon voucher for taking part! The survey will help digicomms understand what users’ top tasks are and what they like or dislike about the current site.…

2 April 2018Public website

Study at St Andrews: usability results

As part of the external website project, we are reconfiguring the current Study at St Andrews section to improve the prospective student’s experience. Digicomms recently conducted testing specifically to determine the usability of the title for the ‘Study at St Andrews’ section of the University’s website. For this, the following three titles were tested: Study…

19 December 2017Usability

Usability testing around the University

The digital communications team has been conducting usability testing since 2015. Usability testing allows us to evaluate the design of a webpage, or more specifically, a particular process such as signing up for a visiting day. Digicomms is keen for other units and departments within the University to consider conducting usability testing on their webpages.…

14 September 2017Usability

Prospective student information: usability testing and results

As part of the external website project we are retiring the Study at St Andrews section of the website and moving its content into either Subjects or Prospective students. Certain information will now live under Subjects, including: Study options Entry requirements Non-degree courses Last week we conducted a control usability test which asked users to…

16 June 2017Usability

Common content mistakes and how to fix them

Part of the work done by members of digicomms is ensure all content on the University’s website meets digital standards. In particular, any text on the website or in print materials must meet the University’s house style. Here are some of the most common mistakes found when the team check over content.

5 April 2017Content