The digital pattern library is platform agnostic

At the University of St Andrews we have a digital framework called the digital pattern library (DPL), which is used to make the University digital presence consistent across the website. We primarily build in TerminalFour Site Manager but it’s not the …

Monday 25 April 2016 | Design


Why is consistency important in web design?

Consistency is a golden-rule in design. To provide a quality experience to your users it is essential that you are consistent in both design and content of your websites. Consistency is the biggest factor that separates a negative experience from …

Thursday 7 April 2016 | Design


User experience feedback

Here at the Digital Communications team we believe in taking a user-centred approach to our work, and we’ve written a lot about this. We endeavour to put the user at the centre of our decision making process with a focus …

Saturday 21 November 2015 | Team


Mobile first and responsive design

The core design mission of the new St Andrews website is to cater for mobile devices, as these are rapidly becoming the dominant medium for web. While most organisations still commission a website to look good on their computer first …

Wednesday 3 June 2015 | Design


Ethical social research online

The trust engineers I enjoyed this recent episode of Radiolab, which looked how the internet has given social scientists an unprecedented ability to conduct social experiments, which then helps us improve our designs, in an ethical manner… or does it? …

Wednesday 8 April 2015 | Usability


Why is the user important?

As we may have mentioned a few times already, the digital communications team is committed to a user centred approach to our work: whether that be research, design, content or build. We have placed users at the heart of the …

Wednesday 25 March 2015 | Digital transformation


Hamburger menus perform poorly

Why we banished the hamburger menu from our iPhone app The hamburger menu is one of the oldest icons in the history of graphical user interfaces. It was included in the Xerox Star, one of the first ever graphical user …

Wednesday 18 February 2015 | Design


The importance of typography

How we read Good typography is an underrated element of the user experience. Good typography makes content easier to read, which is why we have rules about how the text is laid out on the page. It’s up to us …

Thursday 18 September 2014 | Design


Why simplicity improves the user experience for all

The myth of the sophisticated user Our goal as designers is to make things as easy as possible for the user. When we set out to simplify content and convert jargon terms into plain English, we are sometimes told that …

Tuesday 9 September 2014 | Usability


Don’t break the user experience

Breaking web design conventions = breaking the user experience The esteemed Nielsen Norman Group has turned its attention towards the controversial redesign of the Bucknell University website. The redesign is high in visual impact, but is heavy on gimmicks. It …

Thursday 21 August 2014 | Usability