Subtitles are transcripts of a video’s dialogue or audio contained in SubRip (SRT) files that are attached to videos. They provide context and clarity to video content.
Based on advantages provided by YouTube, we have decided to no longer upload new video content to our Vimeo channel. All new content will be uploaded to the University of St Andrews YouTube channel.
Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.