Common content mistakes and how to fix them

Part of the work done by members of digicomms is ensure all content on the University’s website meets digital standards. In particular, any text on the website or in print materials must meet the University’s house style. Here are some of the …

Wednesday 5 April 2017 | Content


5 tips for writing concisely

One of the key techniques for writing for the web is to keep content concise. Eye-tracking studies show that the longer a web page is, the less content users will read. Keeping your writing concise will save your reader time, …

Wednesday 6 April 2016 | Content


Writing for digital vs writing for print

The advent of the internet has drastically changed the way we receive and communicate information. Previously, written content could only be published as physical print, and was therefore static and unchangeable; today, content can be published online and is in …

Monday 30 November 2015 | Content


Fact-driven web content

Interesting facts make webpages compelling Web users are task-driven and looking for information. They also dislike “marketese” and “happy talk” (or, as Jakob Nielsen calls it in this article, “blah-blah”). As such, it is important to keep content factual. Users …

Wednesday 26 March 2014 | Content


Eliminate happy talk

On the web, context kills, speed saves Here is an article from Gerry McGovern about one of my pet peeves, happy talk. Web users are highly task driven, and they are not interested in our content attempting to set a …

Wednesday 12 February 2014 | Content


Multiscreen; writing for the web

Windows on the web This article is about multiscreen, the increasingly common phenomenon whereby web users begin a task on one device and complete it on another. It is interesting to note that the most common device to start a …

Wednesday 5 June 2013 | Resource archive