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The information scent of links

When looking at links on a web page, how do you decide which one will take you closer to your goal? You’ll choose the one with the highest information scent – the link with relevant terms and context that you think…

Example cue asking if user is interested in a course

Using cues.ai to inform decision making

We have been using software called cues.ai from a company called Twenty Thousand Leagues, since April this year. When students view a course page, the software prompts students with a question ‘are you interested in…