An Instagram takeover is when a special guest is invited to temporarily take control of a brand or organisation’s Instagram account, often providing a glimpse into their lives or a behind-the-scenes look at a certain…
When writing for the web, you have to keep a lot in mind: format, accessibility, devices, audience, house style and more. Luckily, there are plenty of useful tools out there to help you make your writing as…
Lost in translation: Duncan Stephen on why emoji can be confusing Former web editor here, Duncan Stephen, recently wrote a fascinating article on his blog about the miscommunication that can happen when sending emoji…
Versioning—a brilliant, daily newsletter about the web One resource that I’ve been enjoying over the last few months is Versioning from Sitepoint. which describes itself as a “a social news site for kind web folk”. At…
Online ads: log in, tune out, turn off Economists have been researching how successful online banner advertising is. It’s bad news for commercial website owners. The study paid subjects to complete tasks online, with…
Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…
The future of marketing is to be useful Gerry McGovern provides a reminder that the first job of a website is to be useful. I recently dealt with an organization that had employed an award-winning ad agency to help…
What is still on the web after 10 years of archiving? Digital preservation is not typically at the forefront of most people’s minds today. But it is likely to become a bigger issue as more people begin to realise we…
Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…
B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…