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The effect of bad adverts online

Online ads: log in, tune out, turn off Economists have been researching how successful online banner advertising is. It’s bad news for commercial website owners. The study paid subjects to complete tasks online, with…

Students’ awareness of branding

Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…

University marketing mistakes

Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…

Is a website worth £60m?

B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…

Trends in search for universities

Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…

Taming an intranet

How to stop your WordPress intranet becoming an unmanageable mess Our web developer Sam Parsons brought our attention to this article about intranets. Although the article is primarily aimed at WordPress developers,…