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Resources for web writers

When writing for the web, you have to keep a lot in mind: format, accessibility, devices, audience, house style and more. Luckily, there are plenty of useful tools out there to help you make your writing as…

The effect of bad adverts online

Online ads: log in, tune out, turn off Economists have been researching how successful online banner advertising is. It’s bad news for commercial website owners. The study paid subjects to complete tasks online, with…

Students’ awareness of branding

Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…

University marketing mistakes

Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…

Is a website worth £60m?

B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…