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Reviews, lists, and responses to articles or resources we think are interesting or useful.

The effect of bad adverts online

Online ads: log in, tune out, turn off Economists have been researching how successful online banner advertising is. It’s bad news for commercial website owners. The study paid subjects to complete tasks online, with…

Why we collaborate

More collaboration equals more value Part of the agile methodology the University is adopting for project work is about building collaborative, multi-disciplinary project teams. Gerry McGovern highlights why…

Students’ awareness of branding

Overseas PhD students rely on rankings to select a university This article about how PhD students select universities contains some interesting findings about the use of websites and the perception of the brand. The…

University marketing mistakes

Five toe-curling blunders from university marketing teams It can be easy to get things wrong in university marketing schemes. From dodgy acronyms to risqué hashtags, this article looks at five real-life examples of…

Is a website worth £60m?

B&Q’s new £60m responsive website reviewed Unfortunately, getting digital right is not cheap or easy. B&Q have just spent £60m on their new website, along with an upgrade of backend systems. As this article from…

Trends in search for universities

Google reveals most searched-for universities It is important for us to keep an eye on trends across the sector. The digital era is a disruptive one that has changed and even threatened some industries forever: music,…