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Older articles that were referenced in the digital newsletter.

Whitespace, copywriting and Google Now

Why whitespace matters There is a tendency among non-experts to cram as much information as possible onto a webpage. But you should not think of whitespace as wasted space. Designers know that whitespace is hugely…

Why less is more

User expertise stagnates at low levels When users learn how to use a website, they are doing just that – learning how to use it. This is why consistency is so important. Terminology, navigation menus and…

Keyword data, dangerous navigation, and cards

Lost for words: Google stops providing keywords A couple of weeks ago, I covered the news that Google Search was no longer passing on keyword data to analytics tools. This blog post from the Government Digital Service…