Search results for: user needs

Creating great microcopy

Interface writing: Code for humans Microcopy, or interface writing as Nicole Fenton calls it, is the small bits of text that make a user interface – the text used in buttons, notifications, links and so on. This is…

Why audience-based navigation does not necessarily work

‘Hey, you there’: the trouble with audience-based navigation Gov.uk shared something very interesting about their experience with audience-based labels in their webpages. They found that people do not always identify…

Social media and statistics

This is part of a series of reflections on this year’s Institutional Web Management Workshop. So far the posts have looked at themes surrounding digital transformationand organisational change. Read an introduction and…

Writing great microcopy

From Google Ventures: 5 rules for writing great interface copy We have been talking recently about content design, the idea that content is not merely written; it needs to be crafted. (The Government Digital Service…

T44U 2013 conference in Dublin

Introduction On Wednesday 20 November 2013 I flew from Edinburgh to Dublin for TerminalFour’s (T4) sixth annual global user conference, T44U. Or as I preferred to call it: T44Me. While there were more attendees this…

Keeping a lid on ever-growing web content

Anyone can add. It takes a professional to take away It is tempting to think that adding content to a website is harmless. After all, the marginal cost of adding another webpage is almost zero. Except that the more…