The following post is based on a plenary talk and masterclass given at the 2016 Institutional Web Management Workshop (IWMW) by Martin Hawksey. A video of the plenary talk is available and is well worth watching. There…
The digital world today is dominated by flat design. But what exactly is flat design? Where did it come from, and is it here to stay? In this post, I break down the ins and outs of flat design according to five useful…
The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…
There’s nothing new under the sun. For the most part, every topic that could be talked about has been talked about. This can be a daunting realisation for digital writers who struggle to produce new and engaging…
When writing for the web, you have to keep a lot in mind: format, accessibility, devices, audience, house style and more. Luckily, there are plenty of useful tools out there to help you make your writing as…
This blog post will be referencing statements from Rob Borley‘s talk at IWMW 2012 on the requirement for mobile apps and reflecting upon them with trends from 2016. It’s a known fact that as of last year, handheld…
One of my first tasks for the digital communications team was to find out how School websites are used by external users over the course of one calendar year (2015) using Google Analytics. The data provided an…
As part of the University house style, we do not use first person when addressing external audiences unless speaking from the perspective of the University as a whole. [Note: second person, ‘you’, is acceptable.] It…
In a previous post I wrote about how Google Analytics is invaluable for helping the digital communications team monitor activity on the University’s website. While there are many advantages, if you’re new to the…
Over the last few months, the digital communications team have been redesigning areas of the website, such as the newly designed postgraduate taught pages and in the past, the homepage. When making such changes, it is…