Search results for: long form

The digital vision

This is the fourth of a series of reflections on this year’s Institutional Web Management Workshop. Read an introduction and the other posts. The final session asked: “what is our vision for the institutional web and…

The length of landing pages

What’s more effective: long or short landing pages? Here is an interesting analysis on the pros and cons of long and short landing pages. Some people have a perception that homepages must always fit in “above the…

Replacing the Flash world map

One of the biggest issues we have had to tackle while working on the new Study at St Andrews website is the entrance requirements and country information section. The website contained a Flash world map that was…

Keyword data, dangerous navigation, and cards

Lost for words: Google stops providing keywords A couple of weeks ago, I covered the news that Google Search was no longer passing on keyword data to analytics tools. This blog post from the Government Digital Service…