Digital Communications team update – September 2023
Latest updates from the Digital Communications team at the University of St Andrews for September 2023.
Instructional web content: the good and the bad
Instructional web content plays a vital role in guiding users to successfully complete tasks. However, not all instructional content is equal.
Improving the University’s course pages
With over 200 courses available, prospective students, parents and teachers come to our website to find out what St Andrews has to offer.
Digital Communications team update – July 2021
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for July 2021.
How do you write for different audiences?
When a website only has one audience, it is easy to understand and cater for user needs. More often than not, though, websites have multiple audiences, and you need to communicate very similar information in different…
New sustainability website
We launched a new sustainability section of the website on Thursday, 28 January 2021. This new section replaces many pages previously scattered across the University website. It brings together information about…
Covid-19 information landing page update
We have updated the Covid-19 information landing page by analysing usage data to understand user needs in terms of our key purpose: helping staff and students to protect each other keeping our community informed about…
House style updates
We periodically review the University’s house style to make sure that it continues to meet user needs and best practice. Recently, we made a few changes to clarify some of the entries and to bring us more in line with…
E-A-T and search engine optimisation
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…
Clicks don’t really matter
Over the last few months I’ve received several requests to track the number of clicks it takes a user to complete a task to determine the “improved” usability of a website.