Search results for: user needs

Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives –…

Training: courses in digital communications

As the trainer for the digital communications team, my job is to put together a programme of courses to help train staff and students to become adept online content generators and to use a variety of digital tools. I…

Our design principles

Before designing a site you need a decision making framework. These are often called design principles. Here are the design principles we are using at St Andrews. Do you agree with them? Designing and building a…

Launch of new University home page

A prototype for the new University home page has been available since March this year. Finally it is time to make it live! From Monday, the prototype home page will become the home page for the whole University…

The story so far and next actions

As digital becomes critical to the University of St Andrews, we are adapting the way we run our website. As many of you are new to our mailing list and blog, we thought now might be a good time to summarise what work…

History of the homepage prototype project

The prototype homepage aimed at external audiences has been unveiled this week. It is the outcome of over a year of work. It has been an eventful year for the digital communications team. One year on from the launch of…

Hamburger menus perform poorly

Why we banished the hamburger menu from our iPhone app The hamburger menu is one of the oldest icons in the history of graphical user interfaces. It was included in the Xerox Star, one of the first ever graphical user…

Digital transformation and the startup playbook

This is the first of a series of reflections on this year’s Institutional Web Management Workshop. Read an introductory post. Why we need to transform the way we do digital On day one of IWMW we were treated to an…

accordion graphic

When to avoid accordions on web pages

Before implementing accordions in your design, consider these five scenarios. It might be better to present your content in a more accessible way.