A few weeks ago an email from Google popped into my inbox, imploring me to accept an invite to try out Google Optimize. Sadly, as of this writing, Optimize has not yet been released, so I can’t provide a hands-on…
Recently, Admissions got in touch asking for some data on international markets and how they use the study section of the site. Having access to this data will be useful going forward as it will allow Admissions to…
Last week digicomms received a support call asking what was the best way to measure website data. Instead of just providing them with access to Google Analytics and letting them get on with it, we created a dashboard…
There are two metrics in Google Analytics that can cause some confusion: bounce rate and exit rate. Both are concerned with the action of a user leaving a site, so why are they two different things? This post outlines…
Graduation 2016 marked the second year of the new version of the graduation webpages. Last September, Carley Hollis wrote about the impact of the newly designed webpages compared with the ‘old’ design in 2014. Now,…
The digicomms blog – what you’re reading right now – has been active since 2013. Since then, the team has published over 250 articles which have amassed around 14,000 views. Recently I compiled a short report detailing…
As I write this, last week Twitter pulled the plug on TweetDeck for Windows, forcing PC users into their browsers to use the web version instead. For at least the last six years I’ve been a vocal advocate…
(Click the graph to see a larger version.) This morning I’ve been gathering data for a meeting with have with the University Lean team tomorrow, including this graph of support calls (above). I thought I’d share…