What the use of colour tells us about trust

Duncan Stephen
Thursday 19 June 2014

And it was all yellow: what the design of Vox and BuzzFeed tells us about trusting content

Colour is very tricky to get right. It is not just about choosing colours that are visually appealing. They have to be accessible. But each colour also has certain associations, and these can vary from culture to culture.

This article looks at how Vox and BuzzFeed use the colour yellow, how it relates to print, and how this impacts on how much people trust their content.

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