What the use of colour tells us about trust
And it was all yellow: what the design of Vox and BuzzFeed tells us about trusting content
Colour is very tricky to get right. It is not just about choosing colours that are visually appealing. They have to be accessible. But each colour also has certain associations, and these can vary from culture to culture.
This article looks at how Vox and BuzzFeed use the colour yellow, how it relates to print, and how this impacts on how much people trust their content.