Mobile app onboarding
App onboarding is the process of getting users familiar with a new interface, by using dedicated flows and user interface elements that are not part of the regular app interface.
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Prioritising search results to maximise user engagement
The importance of having the correct web page listed in the top few search results has long been known. However, in some cases only a single result gets the attention of users. This has an impact for the University…
Digital communications team update – October 2020
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for October 2020.
Scrolling and the Illusion of Completeness
How can web designers and developers encourage users to scroll? In 2018, the Nielsen Norman Group reported that 57% of user’s viewing time was spent above the fold (the first visible area of a webpage…
Gateway pages for PDFs
The Nielsen Norman Group (NNG) recently published a compelling article on why PDFs should be avoided at all costs on the web: Avoid PDF for On-Screen Reading.
Text scanning patterns
When a user engages with content on a web page, they are unlikely to spend time reading every word of text. They are more likely to scan the content for headings, keywords, images or videos which are of interest to…
Digital communications team update – September 2020
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for September 2020.
How to film a vlog
A vlog may seem simple to create at first, but there can be a lot of unforeseeable hurdles during production.
Degree conferral ceremonies 2020 analytics data
The data in this blog post will look at the engagement of the YouTube videos during the degree conferral week in 2020 at University of St Andrews.
Digital communications team update – August 2020
Latest updates from the digital communications team and useful articles and resources relating to digital best practice for August 2020.