664 articles found

A clean email newsletter

Keep email newsletters simple

Email newsletters overflow everyone’s inboxes. They are often very brand focused and their designs are intended to be flashy and eye catching as if someone handed you a leaflet on the street.

woman covering face with clock

5% time

For a number of years, the digital communications team has reserved an afternoon per two-week sprint. The idea for this stemmed from Google’s 20% policy where Google reportedly allowed employees to spend 20% of their…

Navigation grid

The information scent of links

When looking at links on a web page, how do you decide which one will take you closer to your goal? You’ll choose the one with the highest information scent – the link with relevant terms and context that you think…

2020 social media review

I do not need to summarise what kind of year 2020 was, we are all too familiar with the events of the past 12 months. We are now three months into 2021, so it might seem a bit late to be reviewing social media from…

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How do you write for different audiences?

When a website only has one audience, it is easy to understand and cater for user needs. More often than not, though, websites have multiple audiences, and you need to communicate very similar information in different…