Search by category: content

Guides, news, etc relating to web content.

Three people's hands point to a laptop computer

How do you write for different audiences?

When a website only has one audience, it is easy to understand and cater for user needs. More often than not, though, websites have multiple audiences, and you need to communicate very similar information in different…

Laptop computer with University house style web page open

House style updates

We periodically review the University’s house style to make sure that it continues to meet user needs and best practice. Recently, we made a few changes to clarify some of the entries and to bring us more in line with…

Title "Plain English" over Scrabble block letters

Plain English for the web

When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.

Common content mistakes – revisited

We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular…

A computer logo over jumbled text with a slash through it

Why to avoid marketese on the web

Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…

Screenshot of the hero-banner event from the events homepage. Includes a featured event over a large background image.

Featured events criteria

The new events website allows us to highlight five events. On the events homepage, there is a large hero banner to showcase one event, and in the ‘Featured events’ section there are smaller boxes to showcase four…

Digital visa social media training courses

What St Andrews web editors do when we’re not writing

This post was inspired by the Scottish Government blog post, What content designers do when they’re not writing. At St Andrews, web content editors create and maintain content on the University’s externally facing…

Writing long-forms as a team

As you may already know, the digital communications team have recently redeveloped the University’s research webpages. Alongside a new homepage, the research showcase page highlights the range of research taking place…

Text "Research showcase" over image of hands at keyboard of a laptop

Showcasing research through content

The main feature of the new research website will be the research showcase section. This section will highlight the world-leading research taking place across St Andrews to internal and external researchers,…