Plain English for the web
When writing for the web, use plain English to make your content easy to read by all users. Plain English will also help your page rank higher in search engine results.
Search by category: content
Capitalising job titles: an update to University house style
For those familiar with the University house style, you will know that the digital communications team advises against the unnecessary use of capital letters on web pages. This includes the capitalisation of page…
Common content mistakes – revisited
We’ve previously written about common content mistakes made on the web, but we thought it would be a good idea to provide an updated list. Below is a list of common mistakes our team sees coordinators make on a regular…
Why to avoid marketese on the web
Marketese is a writing style which favours promotional, self-congratulatory and boastful language over technical and objective wording. At the University of St Andrews, we aim to avoid using marketese on the web at all…
Featured events criteria
The new events website allows us to highlight five events. On the events homepage, there is a large hero banner to showcase one event, and in the ‘Featured events’ section there are smaller boxes to showcase four…
What St Andrews web editors do when we’re not writing
This post was inspired by the Scottish Government blog post, What content designers do when they’re not writing. At St Andrews, web content editors create and maintain content on the University’s externally facing…
Writing long-forms as a team
As you may already know, the digital communications team have recently redeveloped the University’s research webpages. Alongside a new homepage, the research showcase page highlights the range of research taking place…
Showcasing research through content
The main feature of the new research website will be the research showcase section. This section will highlight the world-leading research taking place across St Andrews to internal and external researchers,…
Why duplicating content creates risk
One of the main drivers behind the external website programme is to centralise data for external users which has previously been held across various School websites, blogs, department subpages, etc.
How we promote our long-form stories
Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and…