Duplicate content: why it’s bad and how to avoid it
It’s it’s not not much much fun fun reading reading the the same same thing thing twice twice, is is it it?
Search by category: seo
Google’s featured snippets: a double-edged sword
Navigating the world of search engine optimisation (SEO) can often feel like striving for an ever-shifting target, especially when it comes to Google’s featured snippets. For universities and businesses alike, securing…
Google it: how users find information online
The way users move through the web is changing – are we keeping up?
Headless WordPress
The term ‘headless WordPress’ has become a common topic for discussion within the WordPress community. What is it and why does it matter?
From strings to things
Website searches have the potential to be a much richer experience than just finding content that matches the search term (string). Google has been providing ‘rich snippets’ since 2009 to describe people, provide…
E-A-T and search engine optimisation
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…
An introduction to SEO
Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search…
Google directly linking to social profiles
Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…
Google signals on mobile-friendly webpages
Helping users find mobile-friendly pages Google is beginning to crack down on websites that do not display properly on mobile devices. A ‘mobile-friendly’ tag will be added to search engine results on mobile devices in…
What people don’t search for
Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found…