The traditional idea of a print prospectus is fading, and increasingly, websites are not the ‘digital front door’ for users but rather repositories of information that are quietly harvested, indexed and reinterpreted…
Recently, I’ve become increasingly intrigued by the moment when AI-driven interactions like chatbots and AI-powered search overtake traditional search engines in popularity. This tipping point feels like more than just…
It’s it’s not not much much fun fun reading reading the the same same thing thing twice twice, is is it it?
Navigating the world of search engine optimisation (SEO) can often feel like striving for an ever-shifting target, especially when it comes to Google’s featured snippets. For universities and businesses alike, securing…
The way users move through the web is changing – are we keeping up?
The term ‘headless WordPress’ has become a common topic for discussion within the WordPress community. What is it and why does it matter?
Website searches have the potential to be a much richer experience than just finding content that matches the search term (string). Google has been providing ‘rich snippets’ since 2009 to describe people, provide…
Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these…
Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search…
Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is…