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E-A-T and search engine optimisation

Google regularly updates its core search algorithms to provide better search results for users. After a recent update, Google produced guidelines for web professionals on reassessing their content in light of these updates. One of the guidelines Google uses to assess pages is called E-A-T, which stands for Expertise, Authoritativeness and Trustworthiness. Pages which excel…

25 October 2019SEO

An introduction to SEO

Google is a prominent force in the digital landscape: owner of Gmail, YouTube, Chrome web browser and the Android operating system. However, for most of us, the word Google still conjures up images of a single search bar headed by that distinctive logo – Google is far and away the most popular search engine on…

24 March 2016SEO Training

Google directly linking to social profiles

Google Search now directly links you to brands’ social profiles Google is constantly rethinking what search should do, and one of its latest updates is to link directly to brands’ profiles on social networks. This is just one of a number of items that are part of Google’s knowledge graph, the information shown on the…

25 February 2015SEO

Google signals on mobile-friendly webpages

Helping users find mobile-friendly pages Google is beginning to crack down on websites that do not display properly on mobile devices. A ‘mobile-friendly’ tag will be added to search engine results on mobile devices in the coming weeks. Websites will only be regarded as mobile friendly if they use a responsive design, avoid non-standard software…

21 November 2014SEO

What people don’t search for

Finding the things we don’t search for Here is an interesting angle on search engine optimisation – people don’t always search for what they want. And they don’t always like to see what they search for. We have found that there are a set of search words that bring you to a website, and then…

18 June 2014SEO