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Latest updates from the digital communications team for June 2022. Digital Communications is now part of IT Services On 1 June, the…

Date Thursday 9 June 2022
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Latest updates from the digital communications team for May 2022. Course page redesign Following A/B testing earlier in the year, the team…

Date Monday 16 May 2022
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Latest updates from the digital communications team for April 2022. Digital prospectus update The 2023 undergraduate light touch course…

Date Tuesday 12 April 2022
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More posts

A/B testing the course page design

At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.