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App onboarding is the process of getting users familiar with a new interface, by using dedicated flows and user interface elements that…

Thursday 15 October 2020

The importance of having the correct web page listed in the top few search results has long been known. However, in some cases only a…

Tuesday 13 October 2020

Latest updates from the digital communications team and useful articles and resources relating to digital best practice for October 2020.

Friday 9 October 2020

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Gateway pages for PDFs

The Nielsen Norman Group (NNG) recently published a compelling article on why PDFs should be avoided at all costs on the web: Avoid PDF for On-Screen Reading.

Text scanning patterns

When a user engages with content on a web page, they are unlikely to spend time reading every word of text. They are more likely to scan the content for headings, keywords, images or videos which are of interest to…