Category: Social Media
Social media guidelines update
The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media …
Wednesday 31 October 2018 | Social Media
New social media training courses
The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’ will replace the previously offered social …
Monday 8 October 2018 | Social Media
Scheduling social media posts
Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media channels see a significant increase in …
Wednesday 25 July 2018 | Social Media
What not to post on social media
What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It …
Tuesday 13 February 2018 | Social Media
How we promote our long-form stories
Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and student experience. Stories from 2017 have included Breaking bonds …
Wednesday 22 November 2017 | Content
Paying to post – advertising on Facebook
It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might …
Thursday 7 September 2017 | Social Media
Social media image sizes cheat sheet for 2017
Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes …
Thursday 27 July 2017 | Social Media
Keep your social media content relevant to your audience
Whether personal or corporate, social media channels develop their own voice and tone. Audiences don’t want brands talking to them as if they were dollar signs. They subscribe to channels with an expectation of authentic communication.
Thursday 2 March 2017 | Social Media
How we fixed our YouTube channel
If you don’t live in the UK and have visited the University’s YouTube channel recently, you may have noticed that our videos were not working. This problem was brought to our attention about two months ago by a colleague in Admissions …
Wednesday 7 December 2016 | Social Media
A to Z of social media
The world of social media moves at a fast pace, and it can sometimes feel overwhelming trying to keep up with all the latest platforms, technologies and terms. To help, I’ve compiled an (almost) A to Z list of common …
Monday 5 December 2016 | Articles and resources
