2020 social media review
I do not need to summarise what kind of year 2020 was, we are all too familiar with the events of the past 12 months. We are now three months into 2021, so it might seem a bit late to be reviewing social media from…
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Inclusive design for social media
Inclusive design is not just for websites. Although not a requirement of WCAG 2.1 compliance standards, inclusive design must also be built into our social media channels. This allows everyone to have equal…
Fleets: What are they and how can a university use them?
Twitter launched a new story feature for their mobile app in November 2020 called ‘Fleets’.
Writing a video description for YouTube
Video descriptions can be as valuable as a video title. A video description helps viewers, and YouTube’s algorithm, understand the content of a video.
Adapting your social media use
We are all currently experiencing the impact coronavirus is having on our lives. Social distancing is a phrase many of us have likely never used before. Yet it now falls into our daily conversations. More than ever…
My social media toolkit
We are all under constant time pressures at work. And we are all likely to use any resources available that make our work easier. Just like a builder has a kit of tools to make their job easier, there are various tools…
Advertising on Facebook
Facebook advertising was the topic of discussion during the latest digital forum, this blog post summarises the meeting. If you are a student or staff member at the University of St Andrews, the slides from the digital…
Taking part in an Instagram takeover
The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and…
Why we use YouTube instead of Vimeo
Based on advantages provided by YouTube, we have decided to no longer upload new video content to our Vimeo channel. All new content will be uploaded to the University of St Andrews YouTube channel.
2018 social media review
2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we…