Search by category: social media
Taking part in an Instagram takeover
The official University Instagram account has an audience of 20,000 followers, 44% of whom are aged between 18 to 24. Our audience demographic on Instagram is different from our audiences on Facebook and Twitter, and therefore our content is too.
15 March 2019Social Media
Why we use YouTube instead of Vimeo
Based on advantages provided by YouTube, we have decided to no longer upload new video content to our Vimeo channel. All new content will be uploaded to the University of St Andrews YouTube channel.
4 March 2019Social Media
2018 social media review
2018 saw another busy year for the University’s official social media channels. During the last 12 months, we have been working hard to increase our presence on social media by building our audience. To do this, we have been sharing posts aimed to encourage discussion and also to showcase the St Andrews student experience to…
21 January 2019Social Media
Social media guidelines update
The University of St Andrews aims to use social media to inspire, challenge and engage with our audience. As well as the official University accounts, many Schools, Departments, professional units, research centres, societies and sports clubs have affiliated social media accounts.
31 October 2018Social Media
New social media training courses
The digital communications team are launching two new social media training courses as part of a refresh to the digital visa. ‘An introduction to social media for beginners’ and ‘Developing a social media strategy’ will replace the previously offered social media basics course. The new courses have been created in response to feedback which showed…
8 October 2018Social Media
Scheduling social media posts
Graduation week is always one of the busiest and most important times of the year for the digital communications team and our colleagues across Corporate Communications. Both the University website and the social media channels see a significant increase in traffic, as students and their friends and family look for information and updates about their…
25 July 2018Social Media
What not to post on social media
What type of content should you be sharing on social media? Generally, images and videos perform better than plain text, but there are no set rules. What might work well for one publisher might not work as well for another. It all depends on your audience; that is why it is important to research your audience…
13 February 2018Social Media
How we promote our long-form stories
Are you familiar with the Stories section on the University website? The digital communications team have been creating long-forms since 2015 with the purpose of showcasing the University’s research, history and student experience. Stories from 2017 have included Breaking bonds and What’s bad about being good? Featuring in a long-form is an excellent opportunity to…
22 November 2017Content Social Media
Paying to post – advertising on Facebook
It is estimated that in 2017, nearly 36 billion USD will be spent on social network advertising. Facebook is one of the biggest platforms for advertising online after Google, and with adverts appearing naturally in a user’s feed you might have already engaged with a post not realising that it was, in fact, an advert.…
7 September 2017Social Media
Social media image sizes cheat sheet for 2017
Recent studies have found that images used on Twitter double the engagement rate of posts – and this makes a lot of sense. In the world of social media, images stand out in a sea of text. However, image sizes vary across all social media platforms. Here is a quick guide to keep you up-to-date…
27 July 2017Social Media