Search by category: social media

Graduation 2016 social media analytics

The University’s social media activities for graduation 2016 were shaped by three main aims: to increase following, reach and awareness by producing shareable content and by capitalising on high profile graduation…

Instagram’s new look

Fans of the gram will have noticed something different recently. Instagram got a new look, including a modernised logo and simplified user interface (UI).

Instagram cheat sheet

What is Instagram? Instagram is a photo and video sharing social network. Like other social networks, you get a profile and a newsfeed where new posts from accounts you follow will appear. You can post your own photos,…

How to interpret Facebook reactions

The new Facebook “reactions” allow users to go beyond simply liking content. There are now six different emojis with which to react: like, love, haha, wow, sad or angry. This new function is fairly simple for users to…

Saying thank you on social media

Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a…

Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives –…

Making an impact with visual content on social media

What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends…