Search by category: social media

Social media KPIs

I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives –…

Making an impact with visual content on social media

What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends…

Social media to drive engagement: a case study

These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…

Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…

Turning a social media crisis into a win-win

Six things we can learn from the Greggs social media ‘crisis’ Last week Greggs and Google faced an embarrassing situation when Google’s algorithm displayed a spoof Greggs logo in its search engine results pages. The…

How to get your Facebook content seen

5 data-driven ways to get your Facebook post seen by your audience Here are some interesting findings on how to drive engagement on Facebook. I am not sure if these are all desirable, particularly the statistic about…

Stop adding hay to the haystack

Facebook and fewer stories behind rise in web traffic, says Telegraph chief The Telegraph has recently seen an upswing in digital traffic. This is attributed to focusing more attention on how they use Facebook, and…