Search by category: social media

Social media to drive engagement: a case study

These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…

Facebook’s dominance is greater than we thought

So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…

Turning a social media crisis into a win-win

Six things we can learn from the Greggs social media ‘crisis’ Last week Greggs and Google faced an embarrassing situation when Google’s algorithm displayed a spoof Greggs logo in its search engine results pages. The…

How to get your Facebook content seen

5 data-driven ways to get your Facebook post seen by your audience Here are some interesting findings on how to drive engagement on Facebook. I am not sure if these are all desirable, particularly the statistic about…

Stop adding hay to the haystack

Facebook and fewer stories behind rise in web traffic, says Telegraph chief The Telegraph has recently seen an upswing in digital traffic. This is attributed to focusing more attention on how they use Facebook, and…

A clever use of social media

Ikea built a website inside Instagram Here is a very creative use of social media from Ikea’s Russian division. Strangely, this article does not mention if there were any pieces conspicuously left over after it was…

Short videos

The optimal length for video marketing content? As short as possible This article looks at various different types of video and assesses what is the optimal length for a video. Generally speaking, shorter is better –…

Social media and Tumblr

Teens, social media, and privacy This is quite lengthy, but may be of interest to those with an interest in social media and how young people behave online. Universities turn to Tumblr to reach prospective students The…