Saying thank you on social media
Social media has fundamentally changed the way information is communicated and received. A one-to-many model, where publishers and broadcasters communicated news and opinion to the masses has been replaced with a…
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When this blind kitten sees his first rainbow you won’t be able to hold back your tears
Gotcha! You have become another victim of a clickbait headline! This article will not restore your faith in humanity nor will it satisfy your craving to read an emotional tale of a blind kitten experiencing a joyous…
Social media KPIs
I’ve written before about organisations using social media simply because it is expected, without any clear purpose or strategy. Strategy is essential to engage your intended audiences and achieve your objectives –…
Making an impact with visual content on social media
What do you see when you log in to your social media accounts? If you’re anything like me, you’ll be confronted with trending news stories, cat photos, engagement announcements, envy inducing holiday snaps of friends…
Why Snapchat is only going to get more popular
What is Snapchat? Snapchat is a photo messaging application where users can take photos and videos, and send them to a controlled audience which usually consists of their friends. Here are some “Elders” discovering…
A useful social media response flow chart for businesses
Corporate responses on social media is a topic I’ve seen reemerging recently. The people who maintain the flood gates of a corporation’s social media account are some of the most patient people in the digital world. If…
Social media to drive engagement: a case study
These days it is expected that every major (and minor) institution and organisation should have a social media presence. Social media is a great means to share information and reach new audiences. However, all too…
Facebook’s dominance is greater than we thought
So-called “dark social” traffic turns out to be mostly Facebook Dark social is traffic that is difficult to account for because analytics tools do not report where it comes from. Initially the leading hypothesis was…
Turning a social media crisis into a win-win
Six things we can learn from the Greggs social media ‘crisis’ Last week Greggs and Google faced an embarrassing situation when Google’s algorithm displayed a spoof Greggs logo in its search engine results pages. The…
How to get your Facebook content seen
5 data-driven ways to get your Facebook post seen by your audience Here are some interesting findings on how to drive engagement on Facebook. I am not sure if these are all desirable, particularly the statistic about…