Sweetening the web experience: insights from user testing
The digicomms team has started a brand new venture – user testing! During Orientation Week, we asked students their thoughts on our most recent projects.
Search by category: data and analytics
Information and guides relating to data and analytics.
Google it: how users find information online
The way users move through the web is changing – are we keeping up?
A/B testing the course page design
At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.
YouTube – Year in review 2021
Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…
Making charts accessible for the web
Charts and graphs are a great way to present complex information in a visual format that can make them easier to understand, but care must be taken to keep this information accessible for everyone.
Degree conferral ceremonies summer 2021 analytics data
Between Monday 28 June 2021 and Friday 2 July 2021, nine degree conferral ceremony videos were premiered on the University website. Similar to last year, we have been working in an extraordinary operating environment…
Degree conferral ceremonies summer 2020 analytics data
The data in this blog post will look at the engagement of the YouTube videos during the degree conferral week in 2020 at University of St Andrews.
How we are treating cookie consent
Last year we implemented a mechanism for users to manage their cookie consent preferences on University websites that use the T4v7 and T4v8 content management systems. This mechanism uses the popular CIVIC Cookie…
Summer Graduation 2019 live stream data
Between Monday 24 and Friday 28 June 2019, nine graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the University website. We…
Top areas of school websites
The digital communications team have reviewed the University’s academic Schools website traffic to determine what the most popular parts of the websites are.