Search by category: data and analytics

Information and guides relating to data and analytics.

A/B testing the course page design

At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.

YouTube app on phone 2021

YouTube – Year in review 2021

Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…

'Cookie consent' text over actual food cookies

How we are treating cookie consent

Last year we implemented a mechanism for users to manage their cookie consent preferences on University websites that use the T4v7 and T4v8 content management systems. This mechanism uses the popular CIVIC Cookie…

Summer Graduation 2019 live stream data

Between Monday 24 and Friday 28 June 2019, nine graduation ceremonies were streamed live on the University website. These streams were accessible via YouTube and were embedded on one page of the University website. We…

Top areas of school websites

The digital communications team have reviewed the University’s academic Schools website traffic to determine what the most popular parts of the websites are.