Search by category: data and analytics

Information and guides relating to data and analytics.

A/B testing the course page design

At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.

YouTube app on phone 2021

YouTube – Year in review 2021

Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…