Information and guides relating to data and analytics.
I recently spent an entertaining afternoon exploring new ways to visualise our web traffic data. If you’ve ever braved the wilds of Google Analytics, you’ll know it can be like trekking through a dense forest of…
What is it costing for you to read this latest update from the Digital Communications team?
Throughout 2023, the University of St Andrews YouTube channel continued to enjoy high engagement from people around the world.
“Digital asset management (DAM) software plans and manages the creation, approval, organisation and distribution of all types of content (text, graphics, images, videos and audio) from a single system.” – Gartner, June…
Our team has recently been exploring the potential of AI in enhancing our users’ online experience. I have delved into the possibilities of using AI to develop customised web pages on demand. In this blog, I will cover…
A recent look into the University’s website statistics has revealed intriguing insights into page load times, the amount of time it takes for a page’s content to appear, across various countries. On average, our…
The digicomms team has started a brand new venture – user testing! During Orientation Week, we asked students their thoughts on our most recent projects.
The way users move through the web is changing – are we keeping up?
At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.
Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…