YouTube – Year in review 2023

Lewis Wake
Thursday 14 December 2023

Throughout 2023, the University of St Andrews YouTube channel continued to enjoy high engagement from people around the world.

We have relied on it for sharing graduation ceremonies and regular chaplaincy livestreams, as well as for fun videos to capture key University events throughout the year.

Here is a snapshot of the YouTube channel’s year in review for 2023.


Total minutes watched by viewers in 2023

Collectively, all of our channel’s videos were viewed for a total of 735,000 minutes. This is the equivelant to doing nothing but watching our YouTube videos for 18 months straight.


Total views of videos on the University YouTube channel in 2023

211,198 total views


Top ten most viewed videos of 2023

1. A student tour of St Andrews

26,058 views

2. May Dip 2023

6,485 views

3. St Andrews from Above

5,752 views

4. Student Life at St Andrews

5,649 views

5. Red Reflex Test using the Arclight Low-Cost Ophthalmoscope (English)

4,624 views

6. Direct ophthalmoscopy examination using the Arclight ophthalmoscope (Hindi)

4,263 views

7. Summer Graduation 2023

4,053 views

8. What to expect at Graduation

3,769 views

9. May Dip 2022

3,458 views

10 . Flexible online postgraduate courses

3,188 views


New channel subscribers in 2023

Our channel welcomed 1,187 new subscribers in 2023.


Top countries for video views in 2023

  • United Kingdom (59,316 views)
  • United States (23,666 views)
  • India (9,002 views)
  • Germany (1,856 views)
  • Canada (1,442 views)

Collective livestream video views in 2023

  • Summer graduation 2023 livestream ceremonies were viewed 20,795 times
  • Winter graduation 2023 livestream ceremonies were viewed 7,092 times
  • Live streamed chaplaincy services in 2023 were viewed 6,400 times

Month with the most views

June was the most popular month for video views in 2023. Summer graduation livestream and uploaded video content dominated the month with a total of 35,395 views across all the channels videos.


Views from devices in 2023

  • 44.6% of all views in 2023 were from a mobile device
  • 42.2% were from computers and laptops
  • 6.6% were on tablet devices
  • 6.5% were on TVs

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