Search by author: Lewis Wake

Web designer within the University of St Andrews digital communications team. A graduate of Abertay University (BA Hons Computer Arts, 2012), Lewis joined the digital communications team in 2013 during the re-design of the admissions website which lead to the new visual design for the University website. Lewis is a jack of all trades when it comes to design and media. You'll mainly find him burrowed in the depths of Photoshop meticulously crafting designs to pixel perfection.

Lewis Wake

Accessibility essentials for content creation

From the start of any digital project, accessibility should be the main focus of your content. If what you have created has accessibility issues you will have to revisit it to make it so. This can sometimes create a…

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Vimeo channel to shut down on 30 June 2023

The University of St Andrews Vimeo channel will be shut down on Friday 30 June 2023. Here is what this means for users of the channel and those who have uploaded videos to the channel in the past.

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How to write a friendly filename

Naming a file is the first step of saving one. It is often the same as the title of the document, a description of a photograph or image, or similar. A filename that contains capital letters, special characters or…

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Jakob’s Law

Jakob’s Law is a principle of user experience design. It states that: Users spend most of their time on other sites

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Heading ranks

Headings communicate the organisation of content on a page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation and to understand the relative importance of the information.

A/B testing the course page design

At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.