Search by author: Lewis Wake

Web designer within the University of St Andrews digital communications team. A graduate of Abertay University (BA Hons Computer Arts, 2012), Lewis joined the digital communications team in 2013 during the re-design of the admissions website which lead to the new visual design for the University website. Lewis is a jack of all trades when it comes to design and media. You'll mainly find him burrowed in the depths of Photoshop meticulously crafting designs to pixel perfection.

Lewis Wake

A/B testing the course page design

At the end of 2021, we began A/B testing of a new page design for the English MA and Biology BSc course pages. We have been using Google Optimise and Hotjar to determine the difference in usage.

YouTube app on phone 2021

YouTube – Year in review 2021

Over the last year, the University has posted more video content to the University of St Andrews YouTube channel than ever before. We have relied on it for sharing lectures with those external to the University, for…

Solid bell icon and hollow bell icon

Should icons be solid or hollow?

Icons are everywhere in graphic and web design. They’ve become second nature to how we interpret tasks and actions for interacting with physical and digital interfaces. However, just because they are widely used…

A clean email newsletter

Keep email newsletters simple

Email newsletters overflow everyone’s inboxes. They are often very brand focused and their designs are intended to be flashy and eye catching as if someone handed you a leaflet on the street.

Updated Covid-19 landing page

Covid-19 information landing page update

We have updated the Covid-19 information landing page by analysing usage data to understand user needs in terms of our key purpose: helping staff and students to protect each other keeping our community informed about…